• SUMMARY

    Evan Aaronson is a creative professional and educator known for capitalizing on trends before they hit the mainstream. Most recently, he’s been a trailblazer in the creator economy.

     

    Back in 2013, when few people knew what an influencer was, he founded Boomopolis, one of the first companies to specialize in influencer marketing. He quickly gained hundreds of brand clients (Fox, Universal, Pluto TV and more) and became one of the first to launch influencer campaigns on platforms like Snapchat, Vine and Tiktok (who later became a client themselves.) Through this process, he worked with over 700 influencers and provided the first ever brand deals to many social megastars when they were just starting out (Liza Koshy, Jake Paul, Lele Pons, Cole LeBrant, Lankybox and Nicole Laeno to name a few). His network of 700 million+ users ranged in targeted demographics from sports to beauty to family to technology. He even managed some of the influencers and handled their TV, music, merchandising and licensing deals. After a successful 7 year run, Boomopolis was acquired by a larger ad agency in 2021.

     

    Prior to Boomopolis, Aaronson was one of the early pioneers in online video content, reality TV and music documentaries- earning one of the first platinum records for a DVD as a video producer (Warner Bros – Maybe Memories– The Used). After attending UC Berkeley and graduating from NYU’s Tisch School of the Arts, he began his career at a TV studio painting the names of sitcom stars on the parking lot curbstones. This led to various assistant type positions for directors like Quentin Tarantino and Peter Bogdanovich and for shows like Married with Children, Who’s the Boss and Blossom. He soon started making corporate videos, editing actor reels for up and coming stars like Jane Lynch and producing/directing reality TV (The Bachelor, Monster Garage, Wedding Story).

     

    For his directing debut, Aaronson’s independent feature, Nothing was one of the first mockumentaries to be distributed nationally and became one of the first long form vlogs (before the term existed). Not only did it earn him positive reviews from Roger Ebert and AOL, but it quickly became an underground favorite. In an effort to marry independent films with brands, he used his next 35mm feature, Baggage (starring Mariette Hartley and Vincent Schiavelli) to create Chicken Soup for the Soul home video.

     

    As video was coming online, he was then hired to write, direct and star in a web series for one of the early dot coms (years before YouTube was created.) This inspired him to launch various digital properties of his own, and one of them, a wellness startup called Go Massage, was even acquired in 2011. Once called “The Starbucks of Massage” by Massage Magazine, it catered to numerous Fortune 500 clients like Microsoft, Disney, Facebook and Hilton Hotel. Through the site, he developed many breakthroughs like pay per lead and first come/first served appointment setting.

     

    Aaronson continues to consult with content creators and startups on a regular basis. Most recently, he was hired to develop MatchRight Advisors - a matchmaking service for wantrepreneurs and businesses.  His projects have been written up in Variety, Los Angeles Business Journal, Business Rockstars, the Chicago Tribune, Tastytrade, San Francisco Weekly, TV.com, Virgin.com, SoCal Tech and other publications. (He was also one of the first white rappers, pre Vanilla Ice. His song was on a record w/ Christina Aguilera.)

     

    Aaronson has done public speaking and teaching engagements at UCLA Extension, Digital Entertainment World, Digimarcon, Digital LA, Tavis Smiley Presents, Startup California, Silicon Beach Fest (moderating a panel with Rachel Hollis), Loyola Marymount, VSDA and other venues. Course topics include: Online Video, Producing, Directing, Screenwriting and Marketing.

  • Press / Articles

    SPEAKING: Digimarcon, Digital Entertainment World, Startup California, Silicon Beach Fest, UCLA, Loyola Marymount, Learning Annex, Tavis Smiley and VSDA.

    PRESS: LA Biz Journal, AOL, TV.com, CNET, Virgin, Variety, Citypaper, SF Weekly, Chicago Tribune, Channel 9, Outside Mag, Daily Candy, SocalTech, Tasty Trade, Digital LA, Digital Entertainment World Expo

    Megastar Partners with Boomopolis

    PR - 2017

    Something to Chew On - Meals with Mentors

    Los Angeles Business Journal - 2012

     

    Meals with Mentors Connects People with Mentors

    SoCal Tech - 2012

     

    IdeaMensch Interview

    SoCal Tech - 2012

     

    FixUp - SoCal Tech

    Socal Tech - 2012

     

    Go Massage Tax Relief

    Day Spa Magazine - 2008

     

    Go Massage

    Outside Magazine - 2005

     

    Chicken Soup for the Soul Home Video

    Variety - 2001

     

    Chicken Soup for the Soul Home Video 2

    DVD Premieres - 2001

     

     

    SF Weekly - Making of Baggage

    San Francisco Weekly - 1999

     

    Baggage Website

     

     

    Nothing - Virgin Megastore Interview

    Virgin - 1999

     

    Film Reviews

     

     

    MatchRight Website

     2021

     

  • EXPERIENCE

    Boomopolis - Influencer Marketing & Social Media Content Studio

    President – Present

    We help businesses boom by utilizing cost effective social media influencers to create engaging content and distribute it across the web to the brand's desired demographic.

    Through our network of influencers on Facebook, Snapchat, Twitter, Instagram, TikTok and You Tube, we have access to over 300 million followers in various categories.

    Our clients include mobile apps, startups, brick and mortar businesses as well as known brands. The results are successful campaigns and contests with incredible engagement, low cost customer acquisition and an unbeatable online marketing ROI. A few top influencers we've worked with include Liza Koshy, Lele Pons, Brittany Furlan, Jake Paul, Hannah Stocking, Jason Nash, Chloe Lukasiak, Trey Kennedy, Manon Mathews and many more.

    Brands Worked With: Food/Beverage (Klondike, Coke, Pepsi, Milky Way, Sprite, Fanta, Dr. Pepper, Ritz, Orbit Gum, Stride Gum, Airheads), Restaurants (McDonalds, Pizza Hut, Pollo Loco, Burger King, Wendys, Dunkin Donuts, Coffee Bean), Entertainment (Music Choice, MTV, Lifetime, TBS, NBC, Warner Bros, Hulu, Amazon, Paramount, Universal, Sony, Fox, Lionsgate), Major Retailers (Dick’s Sporting Goods, Aeropostale, Macys, Ikea), Other (Toyota, Diginity Health, Ram Trucks, AT&T, Verizon, Intel, Degree Women, Sonicare, Spotify, Lyft) plus many more brands and over 100 apps.

    Samples of Our Work: http://youtube.com/boomopolis

    Hello Media, Inc.

    Producer / VP of Development – Present
    Currently focused on developing/producing TV and online video content utilizing the social media talent I represent.

    Past job functions include: Hiring writers and programmers, reviewing scripts, supervising staff, managing budgets, writing business plans, acquiring finished product, developing partnerships with high profile companies and helping build brands. Highlights include:

    • Websites: MealsWithMentors.com - a matchmaking service for mentors and mentees, Creative Outpost – one of the first online directories for artists and Web Show Central – one of the first online web video guides.

    • Music DVD Documentaries & Music Videos: Warner Brother Records (Less Than Jake – Anthem and The Used – Maybe Memories which went platinum - also included a 4 camera live concert shoot.), Capitol Records (Kottonmouth Kings), Sarinjay Records (Bernadette Moley)

    • Feature Films: Brought the 35mm feature, Baggage, from concept to execution. Produced the film, attached stars such as M. Emmet Walsh, Mariette Hartley, and Vincent Schiavelli, created the trailer and achieved international distribution. Produced the award winning 90 min. documentary, Nothing, which received national distribution and positive reviews from Roger Ebert, AOL Critics’ Choice, and Virgin.com.

    • Web Series: Wirebreak.com - Norman Johnson. These IFILM short films were an Internet hit, and a bidding war for the series quickly ensued.

    • Corporate Videos: UCLA, Dorland Artists Colony, Duke of Whirl (Award Winning) and many more.

    • Chicken Soup for the Soul Home Video: Created a new label for the publishing giant. Acquired feature films which were distributed by Madacy Entertainment.

    FixUp & Face Experts (Part of an Incubator)

    Interim CEO / CoFounder – Feb 2013
    FixUp (tryfixup.com) is a mobile app which is revolutionizing the world of home and car repair. Connect instantly to fixing experts using the video feature of your iPhone, and have them guide you through any repair. We officially launched at TechCrunch Disrupt on 9/11/12 in San Francisco and were at South by Southwest on 3/11/13. (FixUp is one of many verticals at Face Experts. It was incubated by Curious Minds.)

    Various Production Companies

    Freelance Television Writer / Producer / Director – Mar 2012
    Worked on a variety of television shows for ABC (The Bachelor, Trista & Ryan's Wedding), The Learning Channel (Wedding Story), the Travel Channel, The Fine Living Network, the WB Network, City Explorer TV and The Discovery Channel (Monster Garage) – directing one of top rated episodes of the season.

    Go Massage

    Founder and CEO – Jul 2011
    Created and managed one of the largest online massage directories in the U.S. with over 5000 clients and 6000 massage providers. Duties included writing detailed business plans and proposals, developing strategies, handling marketing and advertising, implementing innovative technology, issuing payroll, providing customer relations and managing 5 full time employees along with many vendors. Similar in concept to 1-800-Flowers or Open Table, the company allowed clients to book a massage with ease. It was used by business travelers, hotel concierges and Fortune 500 companies such as Microsoft, Nike, Verizon, Wells Fargo, General Motors, Nordstrom, Disney, Universal, Facebook, Paramount, Yahoo, Hilton and many more. It was successfully acquired in March of 2011. Other highlights included the following:

    • Generated $400,000 of revenues within 2 years of launching with only $3K of startup capital.
    • Voted one of the Top 10 Mobile Massage on City Search
    • Regularly appeared on the first page of Google for many key search words.
    • 20,000 video views and 50,000 monthly page views
    • Average of 100 new providers signing up a month
    • First to market with pay per lead and first come, first served texting technology.
    • Numerous mentions from media outlets like Outside Magazine, Daily Candy and Massage Magazine who called it “The Starbucks of Massage.”
  • Honors & Awards

    Received both a Gold and Platinum record for the feature length non-fiction DVD - The Used - Maybe Memories - for Warner Bros. Records.

     

    Additional Recognition: Featured in LA Business Journal, TV.com, CNET, Virgin, Variety, DVD Premieres, Citypaper, SF Weekly, Chicago Tribune, Channel 9, Outside Mag, Daily Candy, SocalTech, Tasty Trade, Idea Mensch / Speaking Engagements: Startup California, Silcon Beach Fest, UCLA, Loyola Marymount, Learning Annex, Tavis Smiley and VSDA / Go Massage Voted Top 10 Massage on Citysearch.

  • EDUCATION

    New York University - Tisch School of the Arts

    BFA  Film & Television 

    Activities: Attended 2 years at UC Berkeley and then transfered to NYU to graduate with BFA in Film & Television.

    UC Berkeley

    Attended  General 

     

  • SKILLS

    Digital Media

    Television

    Writing

    Public Speaking

    Influencer Marketing

    Songwriting

  • CONTACT ME

  • LET'S CHAT!

    818-538-4011
    818-538-4011
    Linkedin
    Greater Los Angeles Area