Evan Aaronson

Created and managed one of the first influencer marketing companies in the world – leading the way for a burgeoning high growth industry to follow. Duties included writing detailed business proposals, developing strategies, handling operations and advertising, implementing innovative technology, providing customer relations, attending industry events and managing 3 full time employees along with many influencers.

Provided the first ever brand deals to many social megastars when they were just starting out (Liza Koshy, Jake Paul, Lele Pons, Cole LeBrant, Lankybox and Nicole Laeno to name a few). Managed the career of a handful of influencers and oversaw their TV, music, merchandising, event and licensing deals (including Marlon Wayans’ Funniest Wins on TBS). Partnered with a toy company to create an influencer branded product.

Led Boomopolis to become an outsourced content studio for businesses and agencies of all sizes by utilizing influencers and an own in-house team to create and distribute engaging branded content across social media. Through the network of influencers on Facebook, Snapchat, Twitter, Instagram, TikTok and You Tube, Boomopolis had access to over 700 million users in targeted demographics ranging from sports to beauty to family to technology.

Clients ranged from TikTok to HP to Verizon to Macys to Universal Pictures to Burger King in categories such as food/beverage, entertainment, technology, national retailers and numerous mobile apps. Worked with over 700 influencers on over 500 campaigns. Resulted in hundreds of happy clients who have repeatedly used the services on multiple platforms.

Brands Worked With: Food/Beverage (Klondike, Coke, Pepsi, Milky Way, Sprite, Fanta, Dr. Pepper, Ritz, Orbit Gum, Stride Gum, Airheads), Restaurants (McDonalds, Pizza Hut, Pollo Loco, Burger King, Wendys, Dunkin Donuts, Coffee Bean), Entertainment (Music Choice, MTV, Lifetime, TBS, NBC, Warner Bros, Hulu, Amazon, Paramount, Universal, Sony, Fox, Lionsgate, Pluto TV, Triller), Major Retailers (Dick’s Sporting Goods, Aeropostale, Macys, Ikea), Other (Toyota, Diginity Health, Ram Trucks, AT&T, Verizon, Intel, Degree Women, Sonicare, Spotify, Lyft) plus many more brands and over 100 apps.

Samples of Our Work: http://youtube.com/boomopolis

Created the materials to successfully sell the company to a larger ad agency in 2021.

• TEACHING - 2001 – 2022
 

-U.S.C - School of Cinema Arts - Peter Stark Masters Program - Digital Entertainment Course (2022)

Booked and moderated numerous guest speaker panels including: Rob Randall (YapTV), The MacFarlands, Patrick Reese (Cocomelon), Adam Wescott (Creator+), Loren Ruch (HGTV), Ben Grubbs (Next 10 Ventures), Lauren Schnipper (JellySmack), Max Levine (Brent Rivera), Will Malnati (At Will Studios), Mike Abendt, Marcie Cleary, Espree Devora, Ronald Young Jr. (HBO Docs Club), Neil Mandt, Phil Ranta (Wormhole Labs), Anthony Kelani (DNABlock), James Creech, Sarah Penna (Patreon), Jon Skogmo (Jukin Media), James DeJulio (Tongal), Jon Barnett (Pocket.Watch)
 

-UCLA Extension – Demystifying the Screenplay and Introduction to Screenwriting (2001 and 2002)

-Loyola Marymount Continuing Education – BusinessSkills for Creative People (2002)

-The Learning Annex - Filmmaking for the Web (1999)

-Other course topics include: Marketing and Starting a Business (2012 to 2015)

• SPEAKING ENGAGEMENTS - 2003 – 2016

-Digimarcon NY and LA (2016)
-Digital Entertainment World (2014 and 2016)
-Digital LA (2014)
-Startup California (2012)
-Silicon Beach Fest moderating a panel with Rachel Hollis (2012)
-Tavis Smiley’s Building Inroads Into Technology (2003)
-Video Software Dealers’ Association – The Business of Filmmaking (2003)

Develop, produce and market a number of projects for film, television, podcasts and the Internet. Hired writers and programmers, reviewed scripts, supervised staff, managed budgets, booked celebrities, wrote business plans, acquired finished product, initiated newsletters, developed partnerships with other high-profile companies and helped create successful brand recognition for numerous entertainment properties and small businesses. Highlights included the following projects:

• Music DVDS & Music Videos – Producer/Director - Warner Brother Records (Less Than Jake – Anthem and The Used – Maybe Memories which went gold and platinum - also included a 4 camera live concert shoot - 2003), Capitol Records (Kottonmouth Kings, Jimmy Eat World - 2002), Sarinjay Records (Bernadette Moley) – on camera host – 2003). Director of music videos for artists such as The Negro Problem.

• Feature Films - Brought the feature film, Baggage, from concept to execution. Produced the film, attached stars such as M. Emmet Walsh, Mariette Hartley, and Vincent Schiavelli, created the trailer and achieved international distribution. (2001) Produced the award winning 90 minute documentary, Nothing, which received national distribution and positive reviews from Roger Ebert, AOL Critics’ Choice, and Virgin Megastore. (1999)

• Chicken Soup for the Soul Home Video - Created a new label for the publishing giant, Chicken Soup for the Soul. Acquired feature films for this label to be distributed by Madacy Entertainment. (2003)

• Television Pilots - Wirebreak.com - Norman’s Johnson. These IFILM short films were an Internet hit, and a bidding war for the series quickly ensued. (1999)

• Corporate Videos - U.C.L.A, Dorland Artists Colony, Duke of Whirl (Award Winning) and many more.

• Digital Properties - Creator of WebShowCentral (video directory), MealsWithMentors (mentor matching), CreativeOutpost (precursor to Etsy), Vidibility (social media studio) and GoMassage  (online wellness directory) 2004 to 2011. Similar in concept to 1-800-Flowers or Open Table, the company allowed clients to book a massage with ease. It had 5 full time employees, over 5000 clients and 6000 massage providers. It was also first to market with pay per lead and first come, first served texting technology. Once called "The Starbucks of Massage" by Massage Magazine, the service was used by business travelers, hotel concierges, celebrities like Miley Cyrus and Fortune 500 companies such as Microsoft, Nike, Verizon, Wells Fargo, General Motors, Nordstrom, Disney, Universal, Facebook, Paramount, Yahoo, Hilton and many more. It was successfully acquired in March of 2011.

FixUp (tryfixup.com) is a mobile app which revolutionized the world of home and car repair. You could connect instantly to fixing experts using the video feature of your iPhone, and have them guide you through any repair. We officially launched at TechCrunch Disrupt on 9/11/12 in San Francisco and were at South by Southwest on 3/11/13. (FixUp is one of many verticals at Face Experts. It was incubated by Curious Minds.)

Worked on a variety of television shows for ABC (The Bachelor, 2004), The Learning Channel (Wedding Story), the Travel Channel, The Fine Living Network, the WB Network, City Explorer TV and The Discovery Channel (Monster Garage, 2003) – directing one of the top rated episodes of the season.  

Activities: Attended 2 years at UC Berkeley and then transfered to NYU to graduate with BFA in Film & Television.