• SUMMARY

    NOTE: This site is currently the parent company of Boomopolis and is being updated. Please visit http://boomopolis.com for influencer marketing needs.
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    Media executive known for capitalizing on trends before they hit the mainstream - most recently in the area of influencer marketing (aligning brands with top social media influencers on Vine, Instagram, Snapchat, Twitter, TikTok and You Tube). Using sponsored posts, contests & public appearances, he’s run many successful campaigns with over 500 influencers ranging from 100,000 to 15 million followers each. In addition, he managed some of this talent and provided them with opportunities ranging from TV to music to book publishing deals.

    After attending UC Berkeley and graduating from NYU, Aaronson soon became one of the early pioneers in online video, independent film, reality TV (producer for The Bachelor, Monster Garage) and music documentaries- earning one of the first platinum records for a DVD documentary as a producer (Warner Bros – Maybe Memories – The Used). His feature, Nothing was one of the first mockumentaries to be distributed nationally and not only earned him positive reviews from Roger Ebert and AOL Critics Choice but soon became an underground favorite. In an effort to marry independent films with strong brands, he used his next 35mm feature, Baggage, to create the home video line for Chicken Soup for the Soul.

    He later founded and managed numerous web properties - including Meals With Mentors and Go Massage, a wellness directory (acquired in 2011). Once called “The Starbucks of Massage” by Massage Magazine, it catered to numerous Fortune 500 clients like Microsoft, Disney, Facebook and Hilton Hotel. Through the site, he developed many breakthroughs like pay per lead and first come/first served appointment setting.
     

  • EXPERIENCE

    Boomopolis - Influencer Marketing & Social Media Content Studio

    President – Present

    We help businesses boom by utilizing cost effective social media influencers to create engaging content and distribute it across the web to the brand's desired demographic.

    Through our network of influencers on Facebook, Snapchat, Twitter, Instagram, TikTok and You Tube, we have access to over 300 million followers in various categories.

    Our clients include mobile apps, startups, brick and mortar businesses as well as known brands. The results are successful campaigns and contests with incredible engagement, low cost customer acquisition and an unbeatable online marketing ROI. A few top influencers we've worked with include Liza Koshy, Lele Pons, Brittany Furlan, Jake Paul, Hannah Stocking, Jason Nash, Chloe Lukasiak, Trey Kennedy, Manon Mathews and many more.

    Brands Worked With: Food/Beverage (Klondike, Coke, Pepsi, Milky Way, Sprite, Fanta, Dr. Pepper, Ritz, Orbit Gum, Stride Gum, Airheads), Restaurants (McDonalds, Pizza Hut, Pollo Loco, Burger King, Wendys, Dunkin Donuts, Coffee Bean), Entertainment (Music Choice, MTV, Lifetime, TBS, NBC, Warner Bros, Hulu, Amazon, Paramount, Universal, Sony, Fox, Lionsgate), Major Retailers (Dick’s Sporting Goods, Aeropostale, Macys, Ikea), Other (Toyota, Diginity Health, Ram Trucks, AT&T, Verizon, Intel, Degree Women, Sonicare, Spotify, Lyft) plus many more brands and over 100 apps.

    Samples of Our Work: http://youtube.com/boomopolis

    Hello Media, Inc.

    Producer / VP of Development – Present
    Currently focused on developing/producing TV and online video content utilizing the social media talent I represent.

    Past job functions include: Hiring writers and programmers, reviewing scripts, supervising staff, managing budgets, writing business plans, acquiring finished product, developing partnerships with high profile companies and helping build brands. Highlights include:

    • Websites: MealsWithMentors.com - a matchmaking service for mentors and mentees, Creative Outpost – one of the first online directories for artists and Web Show Central – one of the first online web video guides.

    • Music DVD Documentaries & Music Videos: Warner Brother Records (Less Than Jake – Anthem and The Used – Maybe Memories which went platinum - also included a 4 camera live concert shoot.), Capitol Records (Kottonmouth Kings), Sarinjay Records (Bernadette Moley)

    • Feature Films: Brought the 35mm feature, Baggage, from concept to execution. Produced the film, attached stars such as M. Emmet Walsh, Mariette Hartley, and Vincent Schiavelli, created the trailer and achieved international distribution. Produced the award winning 90 min. documentary, Nothing, which received national distribution and positive reviews from Roger Ebert, AOL Critics’ Choice, and Virgin.com.

    • Web Series: Wirebreak.com - Norman Johnson. These IFILM short films were an Internet hit, and a bidding war for the series quickly ensued.

    • Corporate Videos: UCLA, Dorland Artists Colony, Duke of Whirl (Award Winning) and many more.

    • Chicken Soup for the Soul Home Video: Created a new label for the publishing giant. Acquired feature films which were distributed by Madacy Entertainment.

    FixUp & Face Experts (Part of an Incubator)

    Interim CEO / CoFounder – Feb 2013
    FixUp (tryfixup.com) is a mobile app which is revolutionizing the world of home and car repair. Connect instantly to fixing experts using the video feature of your iPhone, and have them guide you through any repair. We officially launched at TechCrunch Disrupt on 9/11/12 in San Francisco and were at South by Southwest on 3/11/13. (FixUp is one of many verticals at Face Experts. It was incubated by Curious Minds.)

    Various Production Companies

    Freelance Television Writer / Producer / Director – Mar 2012
    Worked on a variety of television shows for ABC (The Bachelor, Trista & Ryan's Wedding), The Learning Channel (Wedding Story), the Travel Channel, The Fine Living Network, the WB Network, City Explorer TV and The Discovery Channel (Monster Garage) – directing one of top rated episodes of the season.

    Go Massage

    Founder and CEO – Jul 2011
    Created and managed one of the largest online massage directories in the U.S. with over 5000 clients and 6000 massage providers. Duties included writing detailed business plans and proposals, developing strategies, handling marketing and advertising, implementing innovative technology, issuing payroll, providing customer relations and managing 5 full time employees along with many vendors. Similar in concept to 1-800-Flowers or Open Table, the company allowed clients to book a massage with ease. It was used by business travelers, hotel concierges and Fortune 500 companies such as Microsoft, Nike, Verizon, Wells Fargo, General Motors, Nordstrom, Disney, Universal, Facebook, Paramount, Yahoo, Hilton and many more. It was successfully acquired in March of 2011. Other highlights included the following:

    • Generated $400,000 of revenues within 2 years of launching with only $3K of startup capital.
    • Voted one of the Top 10 Mobile Massage on City Search
    • Regularly appeared on the first page of Google for many key search words.
    • 20,000 video views and 50,000 monthly page views
    • Average of 100 new providers signing up a month
    • First to market with pay per lead and first come, first served texting technology.
    • Numerous mentions from media outlets like Outside Magazine, Daily Candy and Massage Magazine who called it “The Starbucks of Massage.”
  • Honors & Awards

    Received both a Gold and Platinum record for the feature length non-fiction DVD - The Used - Maybe Memories - for Warner Bros. Records.
     
    Additional Recognition: Featured in LA Business Journal, TV.com, CNET, Virgin, Variety, DVD Premieres, Citypaper, SF Weekly, Chicago Tribune, Channel 9, Outside Mag, Daily Candy, SocalTech, Tasty Trade, Idea Mensch / Speaking Engagements: Startup California, Silcon Beach Fest, UCLA, Loyola Marymount, Learning Annex, Tavis Smiley and VSDA / Go Massage Voted Top 10 Massage on Citysearch.

  • Press / Articles

    SPEAKING: Digimarcon, Digital Entertainment World, Startup California, Silicon Beach Fest, UCLA, Loyola Marymount, Learning Annex, Tavis Smiley and VSDA.

    PRESS: LA Biz Journal, AOL, TV.com, CNET, Virgin, Variety, Citypaper, SF Weekly, Chicago Tribune, Channel 9, Outside Mag, Daily Candy, SocalTech, Tasty Trade, Digital LA, Digital Entertainment World Expo

    Ultimate Guide to Attracting More Customers with Vine Videos

    Big Commerce - May, 2014

    Meals with Mentors Connects People with Mentors

    SoCal Tech - 2012

    Something to Chew On - Meals with Mentors

    LA Business Journal - 2012

    Chicken Soup for the Soul Home Video

    DVD Premieres Magazine

    Chicken Soup for the Soul Home Video

    Variety

    Go Massage - Tax Time Relief

    Day Spa Magazine

    Go Massage

    Outside Magazine

    Reel World - Making of Baggage

    San Francisco Weekly
  • EDUCATION

    New York University

    BFA Film & Television
    Activities: Attended 2 years at UC Berkeley and then transfered to NYU to graduate with BFA in Film & Television.

    UC Berkeley

    Attended General
    Describe your studies, involvements, and accomplishments at this school.
  • SKILLS

    Digital Media

    Television

    Writing

    Public Speaking

    Social Media Marketing

    Songwriting

  • CONTACT ME

  • LET'S CHAT!

    818-538-4011
    818-538-4011
    Linkedin
    Greater Los Angeles Area